Next generation highly efficient and versatile laser-ready cinema screen

Joliette, Quebec, Canada – Tuesday, September 20, 2022 – STRONG/MDI Screen Systems, Inc. (“STRONG/MDI”) a wholly-owned subsidiary of Ballantyne Strong, Inc. (“Ballantyne Strong”) (NYSE American: BTN) and a leader in manufacturing state-of-the-art cinema screens announces the release of the HGA ReAct 1.4 screen, a highly efficient and versatile screen developed for the new generation of high-resolution laser projectors.

The new HGA ReAct 1.4 screen is engineered for high output laser projector systems that require superior light diffusion properties. It is ideal for exhibitors focused on the highest quality viewing experience with both 2D and 3D capabilities. The proprietary HGA coating at a 1.4 gain results in a crisp laser projection image with a brighter white background and an ultra-wide viewing angle.  The immersive experience is heightened when HGA ReAct 1.4 is combined with STRONG/MDI’s micro-perforation pattern that ensures the optimal level of light reflectance and sound transmission.

“With the HGA ReAct 1.4, we provide a solution for our many loyal customers who have requested a screen with premium performance in both 2D and 3D. The efficiency of this screen not only meets, but exceeds their demand, ‘’ says François Barrette, Senior Vice President & General Manager for STRONG/MDI. “The new HGA 1.4 Laser ready screen complements STRONG/MDI’s comprehensive and unique portfolio, which has the capability to address any theater configuration.’’

“Next generation 3D movies will certainly deliver amazing immersive experiences and our HGA ReAct 1.4 screen can further enhance the in-theatre experience. We believe exhibitors will take advantage of this opportunity to offer their patrons the best quality using the right projector with the right screen,’’ says Ray Boegner, President of Strong Entertainment at Ballantyne Strong.

Those looking for more information on product developed by STRONG/MDI Screen Systems can contact the sales team by phone at +01 450 755-3795 or via email info@strongmdi.com.

 

About Ballantyne Strong, Inc. and Strong/MDI Screen Systems, Inc.
Ballantyne Strong, Inc. is a diversified holding company with operations and investments across a broad range of industries. The Company’s Strong Entertainment business unit includes STRONG/MDI Screen Systems (www.strongmdi.com), the leading premium screen and projection coatings supplier in the world and Strong Technical Services (www.strong-tech.com), which provides comprehensive managed service offerings with 24/7/365 support nationwide to ensure solution uptime and availability. Ballantyne Strong also holds stakes in GreenFirst Forest Products Inc., Firefly, Inc, and FG Financial Group, Inc.

Forward-Looking Statements
This press release may contain “forward-looking statements.” All statements, other than statements of historical facts, are forward-looking statements. The Company may, in some cases, use words such as “project,” “believe,” “anticipate,” “plan,” “expect,” “estimate,” “intend,” “should,” “would,” “could,” “potentially,” “will” or “may,” or other words that convey uncertainty of future events or outcomes, to identify these forward-looking statements. Such forward-looking statements are based on management’s current expectations, but actual results may differ materially due to various factors, including but not limited to those discussed in the “Risk Factors” section contained in Item 1A in Ballantyne Strong, Inc.’s Annual Report on Form 10-K for the year ended December 31, 2021 and the Company’s subsequent filings with the Securities and Exchange Commission, and the following risks and uncertainties: the negative impact that the COVID-19 pandemic has already had, and may continue to have, on the Company’s business and financial condition; the impact on the global economy and supply chains of the ongoing military conflict in Ukraine and the sanctions related thereto; the Company’s ability to maintain and expand its revenue streams to compensate for the lower demand for the Company’s digital cinema products and installation services; potential interruptions of supplier relationships or higher prices charged by suppliers; the Company’s ability to successfully compete and introduce enhancements and new features that achieve market acceptance and that keep pace with technological developments; the Company’s ability to successfully execute its capital allocation strategy or achieve the returns it expects from these investments; the Company’s ability to maintain its brand and reputation and retain or replace its significant customers; challenges associated with the Company’s long sales cycles; the impact of a challenging global economic environment or a downturn in the markets (such as the current economic disruption and market volatility generated by the ongoing COVID-19 pandemic and ongoing military conflict in Ukraine and related sanctions); economic and political risks of selling products in foreign countries (including tariffs); risks of non-compliance with U.S. and foreign laws and regulations, potential sales tax collections and claims for uncollected amounts; cybersecurity risks and risks of damage and interruptions of information technology systems; the Company’s ability to retain key members of management and successfully integrate new executives; the Company’s ability to complete acquisitions, strategic investments, entry into new lines of business, divestitures, mergers or other transactions on acceptable terms, or at all; the impact of the COVID-19 pandemic on the Company’s portfolio companies; the Company’s ability to utilize or assert its intellectual property rights, the impact of natural disasters and other catastrophic events (such as the ongoing COVID-19 pandemic and ongoing military conflict in Ukraine and related sanctions); the adequacy of insurance; the impact of having a controlling stockholder and vulnerability to fluctuation in the Company’s stock price. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. Many of the risks listed above have been, and may further be, exacerbated by the ongoing COVID-19 pandemic, its impact on the cinema and entertainment industry, and the worsening economic environment. Actual results could differ materially from those anticipated in the forward-looking statements and from historical results, due to the risks and uncertainties described herein, as well as others not now anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

 

STRONG/MDI Screen Systems, Inc. Contact
Francois Barrette
General Manager
450-755-3795
info@strongmdi.com

Ballantyne Strong Investor Relations Contacts
Mark Roberson
Ballantyne Strong, Inc. – Chief Executive Officer
704-994-8279
IR@btn-inc.com

John Nesbett / Jennifer Belodeau
IMS Investor Relations
203-972-9200
jnesbett@institutionalms.com