Opening this week in Leonberg, Germany

Joliette, Quebec, Canada, October 1, 2021 – Strong/MDI Screen Systems, Inc., a Ballantyne Strong, Inc. (NYSE American: BTN) company, and a leader in projection screen manufacturing and optical coating development, announced that it has partnered with IMAX to deliver a record breaking-screen at the Traumpalast Multiplex in Leonberg, Germany.

Covering a 574-seat IMAX auditorium, the Strong/MDI screen pushes the boundaries of visual experience to a new level. The IMAX screen is an impressive 69 feet high and 125 feet wide and weighs over 500 pounds, another IMAX record. It was manufactured in Joliette, Canada and coated on site by Strong/MDI professionals due to its massive measurements.

‘’Strong/MDI developed and produced a wide viewing angle coating, with a proprietary gain, exclusively for IMAX,’’ François Barrette, Strong/MDI’s General Manager, stated. “Strong/MDI’s high-performance screens and coatings are considered the ’gold’ standard among major exhibitors in the industry who demand superior presentation.’’

“The IMAX at Traumpalast is a tremendous achievement and will provide audiences with an immersive viewing experience on the world’s most incredible scale. We’re grateful for Strong/MDI’s partnership as we unveil this record-breaking screen,” said Mark Welton, President, IMAX Theatres.

“The name IMAX is synonymous with the world’s most immersive cinematic experiences and customers have come to expect a much larger than life experience in the IMAX venue,’’ stated Ray Boegner, President of Strong/MDI. “The IMAX Cinema located at the Traumpalast Mulitplex in Leonberg, Germany, exemplifies IMAX’s commitment to providing the ultimate experience and we are proud to have been selected to provide the largest IMAX screen in the world. Congratulations to both IMAX and Lochmann Filmtheaterbetriebe for a job well done in the achievement of a technical marvel!”

Those looking for more information on cinema product developed by Strong/MDI Screen Systems can contact the sales team by phone at +01 450 755-3795 or via email info@strongmdi.com.

 

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of June 30, 2021, there were 1,654 IMAX theater systems (1,569 commercial multiplexes, 12 commercial destinations, 73 institutional) operating in 85 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code “1970.”

About Lochmann Filmtheaterbetriebe
Lochmann Filmtheaterbetriebe consists of the eight Traumpalast cinemas in Schorndorf, Waiblingen, Backnang, Schwäbisch Gmünd, Leonberg, Esslingen, Nürtingen and Biberach as well as the Löwenlichtspielen Rudersberg and the Passage Kino Hamburg. The medium-sized cinema chain of founder and managing director Heinz Lochmann is enjoying steady growth, followed in autumn 2021 by the IMAX centre in Leonberg, where the largest screen in the world has been installed. In addition to current top films, the Traumpalast cinemas also offer a culturally sophisticated film programme. At the heart of the cinema experience in all Lochmann cinemas is the special feel-good concept, which is embodied, for example, by artistic murals or particularly comfortable lounge cinema chairs. Always being technically up to date is another claim that distinguishes Lochmann Filmtheaterbetriebe.

About Ballantyne Strong, Inc., Strong Technical Services, Inc. and Strong/MDI Screen Systems, Inc.
Ballantyne Strong, Inc. is a diversified holding company with operations and investments across a broad range of industries. The Company’s Strong Entertainment business unit includes Strong/MDI Screen Systems (www.strongmdi.com), the leading premium screen and projection coatings supplier in the world and Strong Technical Services (www.strong-tech.com), which provides comprehensive managed service offerings with 24/7/365 support nationwide to ensure solution uptime and availability. Ballantyne Strong also holds stakes in GreenFirst Forest Products Inc., Firefly, Inc, and FG Financial Group, Inc.

 

Strong/MDI Screen Systems, Inc. Contact
François Barrette
General Manager
877-755-3795
francois.barrette@strongmdi.com

Ballantyne Strong Investor Relations Contacts
Mark Roberson
Ballantyne Strong, Inc.
Chief Executive Officer
704-994-8279
IR@btn-inc.com

John Nesbett / Jennifer Belodeau
IMS Investor Relations
203-972-9200
jnesbett@imsinvestorrelations.com